Thursday, August 5, 2010

Which new and unique font should I use to design a brochure for a modern and stylish salon and spa?

Be very careful with ';new and unique'; fonts.

Because we have desktop publishing now, we enjoy the variety of fonts and graphics out there. What many people have not learned, though, is that something as harmless as a font can actually keep people from wanting to read your brochure.

Script fonts, for instance, are lovely for engraved invitations, but no good for business use.

And it's actually off-putting to see headlines in something like Old English.

Font size is important too. It's important to have white space to encourage someone to read the brochure. If the panels are crowded and filled with solid type, there's no way for the reader's eye to rest.

Better to stay with the old reliables such as Helvetica (or Arial), Times Roman (or Times New), Century Schoolbook (or Century). Or if you must find a new one, select a simple serif font (such as Times, Century, Garamond, Bookman, etc.)

Print it out when you're done and read it -- see how it feels.

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