Hi :) Im opening a day spa/salon in a little city in AZ (we have 1 main highway and 1 parkway the cuts over town), there are hair salons and asian nail places on every corner and 1 very old ';day spa'; where they offer massages, facials and body wraps. I will be offering hair, nails, massage, estitician, spa room etc. I am trying to bring a classy nice relaxing place to my little city, I was born and raised here and like the finer things in life, many friends, neighbors and business people are looking very forward to me opening. My problem I have 2 locations and need help picking the one that makes the most business sense.
Building #1...Is on a side road off the main hwy across the street from a side exit of a Super Wal-Mart center, its a beautiful brand new building but semi close to some old apartments and a big Dollar General building is next to this one. The other units in this building are leased by a restaurant, winery, mortgage office, and pottery place.
Building #2...Is a very nice 2 story strip mall on the main hwy the upper level is all office units and the lower level consists of big retail units. The other units that are being leased are a asian nail shop, a clothing boutique, a hair salon, a restaurant, anything medical, farmers ins, a lighting store and several others.
We are worried with 1 bc of location and 2 bc the competing hair and nails.
Please advise thank you :)Day Spa/Salon Owners I need some help?
It will all boil down to a lot of factors like your target market (genderwise and how much can they afford), the probability of development in both locations, your unique selling proposition against your competitors, etc. Of course, this will be reflected in your business plan.
There is also an article that you can download and print for free:
Do you want to know how much capital you need to start your own spa, massage clinic or wellness center? Do you want to know what it is like being a spa owner? Do you want to be (really) prepared before you shell out money into putting up your own spa, massage clinic or wellness center? Do you want to know what steps you have to take bafore putting up your own business in this field?
How to Start, Begin or Open a Spa, Massage Clinic or Wellness Center
There are also CD's available as business kit for spa managament, practice and operations:
The Spa and Wellness Business- Understanding the Basics (Powerpoint format)
Seven Deadly Mistakes to Avoid as a Spa Owner and Practitioner in the Spa Wellness Business (Powerpoint format)
Spa, Massage and Facial Therapies 101 (The Basics) (Powerpoint format)
Business Worksheets for Spa and Massage Business in the Philippines (Excel and Word format/program includes all the financial worksheets you need in computing for your operational cost, etc.)
Hope this helps a little.Day Spa/Salon Owners I need some help?
hopefully this is good timing for us both.
check out my bio.
before you lease either place, ---do you have a written
your city is soooo small, I presume you are not planning on adding
another SIMILAR service where, according to you--
there are hair salons and asian nail places on every corner and 1 very old ';day spa';
i will give you some free consulting help. I am in AZ, btw--
and I am guessing that you should not open up at all
in your community.
I make that ';quick claim'; because of the terms
';percent of market'; available. I claim it is less than 5%.
YOU need 20%.
Location is one of the most important factors.
From your description, id pick the 1st one. less competition, a super wal-mart (that everyone probably goes to), and theres nothing wrong with a Dollar General (in fact it was one of the few stores that is doing well in this economy). The winery (and another type of business that is doing well) couldn't hurt if your stores going to be an upscale luxury salon.
You need to study the leases for both locations. Consider the difference in rent, triple net costs and the like. If the rent is nearly the same, I would go with the first site. Trying to muscle in on established salons is not the smartest way to do business.
If there is an option of bays for site one, try to get one near the winery and away from the Dollar General.